the tasck fund
Bridging the gap between creatives and the
investments they deserve
The Tasck fund is a vehicle for funding projects, initiatives and businesses led by creatives of African Descent. We discover, structure and fund innovative and sustainable business models that have the potential to transform the lives of African people.
We are focused on high growth companies led by creatives at the intersection of technology and impact.
By providing access to infrastructure, learning & development, and funding for creatives – we are nurturing ideas, people, organizations and ultimately nations.
Nollywood has the potential to become the country’s greatest export, according to PwC, which cites a compound annual growth rate of 19.3 percent from 2018 to 2023.
Revenue from digital music streaming in Africa is expected to reach $500 million by 2025, up from only $100 million in 2017, according to statistics cited in a 2021 World Bank study of Africa’s music industry.
In 2019, only about $22 million, or 1.1% of total investment in African start-ups went to entertainment companies, according to a report. Meanwhile, Nigeria’s Entertainment & Media revenue will rise at 19.3% CAGR to reach US$10.8 billion in 2023
In 2021, roughly 58% of marketers said influencer marketing was the most effective marketing trend, ahead of SEO, experiential marketing, and short-form video content. (HubSpot Blog Research)
Investors and finance professionals do not understand the language of creative
Creative projects and ideas tend to be under-funded
Creatives lack the required access to the tools and resources required to build a successful business
Scarcity of capital and financing options inhibits the quality of output by creatives, limiting commercial success
Our team consists of people with decades of experience in the creative industry and a thorough knowledge of the business and investment world. As such, we have a unique understanding of both creatives and business.
No one is more qualified to do this work than us. We have an expansive, multi-sectoral network, as well as an existing portfolio of viable investments. We have access to large scale capital inflow, global reach, impact oriented.
Jude Abaga popularly known as MI Abaga, is a recording and performing artist who has released 10 projects and won multiple international and local awards, cementing his place as a music icon in the African landscape.
He is the CEO and Founder of TASCK, a creative community that seeks to create change through amplifying ideas. Prior to founding TASCK, Jude was the CEO of Chocolate City Music, and led them to a groundbreaking merger with Warner Music.
A Desmond Tutu fellow, Jude has championed many causes that speak to his desire to create change in society, and has been a Goodwill Ambassador for the UNODC Nigeria office. Jude studied Economics and Business at Calvin College, Michigan.
MBA in Finance and Investment and a Masters Degree in Industrial and Labour Relations, Brian brings on board his knowIedge of investing and human capital. Also serving in an Investment Analyst capacity he possesses invaluable experience in deal structuring and works directly on projects requiring a route to market. He is committed to process-mapping strategies for our business development partners and improving the overall framework for the fund.
A multi-hyphenate, creative strategist and social impact architect, Fifehan is committed to the transformational advancement and sustainable development of people of African descent on the continent and across the globe.
With 20+ years experience working with multinational companies and local SMEs innovating across various industries in the US and Africa, Fifehan has become devoted to helping society’s value-creators reach peak potential.
She has been responsible for developing and executing growth and expansion strategies for organisations like Amazon.com and Viathan Engineering Group, while also driving projects across key sectors including Technology, Power & Gas, Private Equity and the Culture & Creative Industry.
She holds an MBA in Global Leadership from the Thunderbird School of Global Management and an Honors first degree in Sociology (BA – Cum Laude) from Georgia State University, Atlanta, Georgia.
With a Masters in International Business, Nankwat has vast experience working with multi-stake holder partnerships and is skilled at opening the line of communication between clients, customers, and businesses to get projects done. She also brings her experience in strategic implementation and company collaboration to the Fund.
“Digitization is bridging the gap between the creative economies of developing countries and world markets. This is important because the transmission of cultural wealth can mobilize social change and provide jobs for young people”
Managing Director of IFC via UNCTAD
“The problem in Africa is that we have not been able to monetise the opportunities to create a market; because once you create a market, the investment will come, the innovation will come”
The President of the African Export-Import Bank (Afreximbank)